Purnima Kochikar & Tim Sweeney & Donald Harrison & Hiroshi Lockheimer ·Google / Epic Games ·10 DEC 2019

When you're picking a fight with a giant, don't ask for an exception — demand a rule change, and make sure everyone is watching.

Tim Sweeney ·Epic Games ·30 JUN 2020

When you can't beat a gatekeeper on their terms, reframe the fight as being about their customers, not you.

Tim Sweeney ·Epic Games ·17 JUL 2020

When a business dispute stops being about money and starts being about principle, the other side's lawyers are no longer the audience — the public and the courts are.

Tim Sweeney ·Epic Games ·13 AUG 2020

When you deliberately break a powerful partner's rules, the letter you send isn't a negotiation — it's the opening statement of a lawsuit you've already prepared.