The Leadership Letter

Real correspondence from the people running real companies — and what it reveals about leadership.

When Your Pricing Faces Pushback, Negotiate Before You Lose the Deal

The moment your partners consistently refuse your terms, you have two choices: lose them or adapt — and waiting too long to decide is its own decision.

Phil and Eddy, To follow up on our discussion on Friday, attached is an updated overview of App Store Membership Subscriptions for developers who offer physical goods and services. As I mentioned, the team has spoken to several developers and they've consistently pushed back on the 30% commission, so we may need your help to come up with some creative solutions to make this happen. Please let us know if you need more information or have any questions for your discussion.

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Court Exhibit
Epic Games, Inc. v. Apple Inc.
4:20-cv-05640 (CAND), Doc. 550-4, filed 2021-04-30
August 21, 2018
Public domain
View the primary source →