Sean, I've added you to our Call of Duty Strike Force workplace chat. We suspect IronSource is getting the last look and outbidding us. On the chat we have PSM/Tech Ops, Partner Engineering as well as John Wren who is working to get our bidding partnership with IronSource closed.

As you know, the game launched globally on 10/1 and was live with AN ads at the time of global launch. Heath Schindler helped prepare the following brief, and has done an outstanding job building the relationship with this key publisher. We're seeing decent revenue performance out of the gate, but there is a much larger opportunity here. We are aggressively pursuing this.

Revenue: ~$15k per day; iOS 2x more than Android — working on understanding and unblocking Android.

Optimizations: Low fill rate (~7%) due to extremely high, arbitrary CPM Targets set from the start. My team advised them against this, but they only met us halfway on most of the changes. Now that we have data backing up our recommendations, we are again asking them to set price targets that will inflect revenue contribution. Low show rate (~2.5%) is due to their caching strategy and the way IronSource requests ads from all networks at the same time regardless of priority level.

Next Steps: Heath Schindler is meeting with the Activision monetization team later this week to advise on new price target recommendations by country group and a new caching strategy — recommending they cache when a user clicks to watch a video, closer to the trigger point, to avoid throttling and increase overall performance.