Brad - Did you know that they're putting long-tail AFC onto AdX now? Weren't you involved in some discussions (strategic in nature) where the group decided to put long-tail AFC off of AdX for a good reason?

From an earlier message in the chain: "if GDN has access to the same AdX inventory as any other DSP out there, that weakens the value proposition of GDN as a buyside platform. If this is the case I would like to have GDN buy on all exchanges, not just AdX, since all our competitors are doing so. We want truly equal inventory access."

The response captured in the email: "GDN actually has exclusive access to long-tail AFC pubs in addition to the other stuff that is available thru AdX so don't worry. GDN is still differentiated on inventory access. No, you cannot buy on other exchanges; that will weaken the value proposition of AdX as a sellside platform."

Kim then reflects: "So at this point I (GDN as a buyer) am beginning to wonder why we only restrict GDN to AdX."

Context from Drew Bradstock: "The original thinking was that it was low-CPM, low-CTR long tail inventory but it turned out to behave closely to the other tiers. Matthew Young-Lai eventually felt it was fine to add and he is a tough judge of getting any weak inventory into AdX."