[redacted developer] ·Apple ·23 AUG 2015

A small developer's 2015 complaint to Apple's CEO — later surfaced in federal antitrust litigation — captures the moment independent creators began to feel systematically squeezed out of the marketplace Apple had built around them.

Apple Legal Department ·Apple Inc. ·4 SEP 2020

When someone attacks your pricing, don't defend the price — redefine what they're actually paying for.

Apple Legal Department ·Apple Inc. ·8 SEP 2020

When someone attacks your price, don't defend the price — redefine what they're actually paying for.

Apple Legal Department ·Apple Inc. ·15 SEP 2020

When someone attacks your fee, don't defend the fee — redefine what they're actually buying.

Eddy Cue ·Apple ·10 JAN 2013

When a rival's business model forces them to behave in ways users dislike, that tension is your product opportunity.

Matt Fischer ·Apple Inc. ·21 AUG 2018

The moment your partners consistently refuse your terms, you have two choices: lose them or adapt — and waiting too long to decide is its own decision.